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A Strategic Partnership that Transformed the Irrigation Industry

May 23, 2024

With over 45 years of experience in the irrigation sector as an engineer, Bill Savelle  envisioned a cloud-based technology platform to revolutionize water conservation.

Challenge

The primary challenge was to develop and implement a cloud-based technology platform that could revolutionize water conservation and the irrigation industry. This involved overcoming the industry's resistance to new technology and the prevailing status quo that shunned change. Bill needed to secure critical resources and support, including capital, a robust engineering department, a strong R&D team, and visionaries like Mike and Bill who recognized the potential of a smart irrigation controller and SmartLink. Additionally, they faced the challenge of developing and investing in a product with no proof of concept at the time, positioning themselves to be the change makers in an otherwise archaic industry.

Solution

Through collaboration with the Mason Family Office, they pooled expertise and resources to develop and launch the innovative cloud-based technology platform, Smartlink. Upon meeting Mike Mason, the connection was immediate. This collaboration extended to involve Mike’s family, aligning with their visions and amplifying its potential impact. The Mason’s support and involvement provided the necessary guidance and backing to navigate challenges and execute the vision effectively.

Result

The collaboration resulted in the successful development and implementation of the cloud-based technology platform, revolutionizing water conservation and the irrigation industry. The impact on both a professional and personal level has been immense, with substantial value created for stakeholders and the environment alike.

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